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Ferguson defends Baz's $40m Australia ads
Federal Tourism Minister Martin Ferguson has defended a $40 million advertising campaign capitalising on the Baz Luhrmann film Australia.

Earlier this year, the Minister warned Tourism Australia it could not afford any more mistakes in its international marketing campaigns.

Today he would not be drawn on how the epic movie has been received in the United States - reviews have been mixed and it has performed poorly at the box office.

Mr Ferguson says the campaign, created by Luhrmann, has not been compromised.

"The advertising campaigns, they stand alone," he said.

"And it's a difficult international market at the moment. We are going through a global financial crisis," he added.

"You've got to understand, in these markets, if during these times you walk away and stop advertising then when you come back the whole trade has a question mark about whether you are here for the long haul."
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